Update: Call for Papers now available!
Macromarketing Conference 2025
Questioning markets and marketing: Advancing Macromarketing from multiple worldviews
To advance macromarketing from multiple worldviews, the 2025 Macromarketing Conference will move for the first time to the Global South – to the beautiful and sophisticated city of Rio de Janeiro in Brazil. Join us in this unique venue from June 22nd to 25th, 2025, where we will share research and engage in meaningful conversations about societies, markets, and marketing, while we solidify bonds between academics from the Global South and Global North.
Rio de Janeiro is a place like no other in the world. Few cities blend abundant nature with a bustling urban setting. Within Rio, you can discover breathtaking beaches, urban forests, lagoons, waterfalls, and a stunning bay. This outstanding harmony between nature and the city is what makes Rio a unique and extraordinary place.
Two iconic spots of Rio, where these wonderful characteristics are seen together, are Copacabana and Ipanema. Copacabana is known for its wide-ranging beach with a distinctive black and white wave-patterned sidewalk. It’s a vibrant neighborhood with plenty of restaurants, bars, and shops.
Ipanema is a trendy neighborhood with a lively atmosphere, known for its fashionable boutiques, art galleries, and upscale restaurants. The beach in Ipanema is famous for its soft white sand and clear blue waters. The neighborhood is home to the Hippie Fair, which takes place on Sundays and features unique handmade crafts and souvenirs.
Rio is renowned for its lively cultural and nightlife scenes. As the birthplace of Samba, Choro, and Bossa Nova, the city boasts over 200 venues for music, theater, and art exhibitions. However, Rio’s greatest asset is its “carioca spirit” - always eager to welcome visitors as if they were good old friends -, which transforms its nearly seven million inhabitants into exceptional hosts.
See you in Rio at the 2025 Macromarketing Conference!
We very much look forward to welcoming you to the 2025 Macromarketing Conference in Rio. It will be a great opportunity to further integrate Latin America and the Global South into the Macromarketing community. We hope to see you there!
Stay tuned: we will update this page with the Call for Papers and more details about the conference, venue, hotel, and other important information.
Important dates
- Posting of the Call for Tracks: August 5th, 2024
- Posting of the Call for Papers: September 14th, 2024
- Paper Submission Deadline: January 31st, 2025
- Notification of Reviewer Decisions: March 15th, 2025
- Deadline for Revised Papers: April 15th, 2025
- Conference Registration:
- Early: March 24th – April, 21st, 2025
- Regular: April 22nd – May 18th, 2025
- Late: May 19th – May 31st, 2025 (final date for registration)
- Preconference Session for Early Career Scholars: June 22nd, 2025
- Opening Reception: June 22nd, 2025 (end of day)
- Main Conference: June 23rd – 25th, 2025
Call for Papers
As well as the tracks listed in the Call for Papers the conference invites any papers/abstracts which are macromarketing in focus. Submissions that don’t fit one of the tracks below should send them directly to the conference chairs.
| Call for papers | Paper/abstract submissions due |
|---|---|
| Macromarketing Conference 2025 | January 31, 2025 |
Call for Tracks
The conference in Rio will be a great opportunity for the macromarketing community – both new and returning members – to once more meet in person, connect, share happy moments, and raise discussions on macromarketing. We are excited and hope to see you all in Rio next year!
Submissions can be sent to us through the following e-mail: macromarketing.conference2025@iag.puc-rio.br. We welcome submissions of both established tracks and new tracks. We particularly encourage tracks with themes of emergent topics in academia and of relevance to Latin American and other developing regions’ contexts.
We ask that interested parties limit themselves to chairing/co-chairing only one track and encourage academics who have not chaired a track before to do so, so we can have a relevant diversity of scholars involved with the tracks.
Please, make sure that all the track chairs are named in the blurb with your email addresses and institutions as this information will be published in the Call for Papers.
Track submissions are welcome by September 1st, 2024 to enable us to publish the Call for Papers by September 14th, 2024.
We look forward to hearing from you,
Marcus Hemais and Felipe Sauerbronn
Conference organizers
Marcus Hemais
Associate Professor of Marketing
IAG Business School
Pontifical Catholic University of Rio de Janeiro
E-mail: marcus.hemais@iag.puc-rio.br
ORCID: https://orcid.org/0000-0001-9181-8446
João Felipe Sauerbronn
Assistant Professor of Marketing Communication
School of Communication, Media and Information
Getúlio Vargas Foundation
E-mail: felipe.sauerbronn@fgv.br
ORCID: https://orcid.org/0000-0001-6453-9425
