Macromarketing Conference 2023

Dear Macromarketing friends,

We look forward to seeing you in Seattle! If you would like to learn how the Emerald City changed the world, we encourage you to watch How Seattle Changed the World/ A KOMO Documentary–by a local broadcast/radio serving the Seattle metropolitan area and the local affiliate for ABC News Radio.

The 2023 Macromarketing Conference Program is ready. Hard copies of the program, along with other important information, will be provided at the conference. You do not need to print out the program.

Safe travels and see you soon,

Claudia & Renée

Registration: Please see section “How to register” below to register for the 2023 Macromarketing Conference.

Update: Conference rates are now available (see below for details).

Reminder: The cutoff date for taking advantage of the special conference hotel rate is fast approaching (May 8th, 2023). The group code for both hotels is (G-TMS7) and reservations can be booked at Hyatt Place or Hyatt House.

Update: A special hotel rate is available for Macromarketing Conference attendees.

“With a little help from our friends: The value of connection and macromarketing research in addressing critical global issues”

The 2023 Macromarketing Conference will be held June 19-22, 2023 in Seattle, WA. Macromarketing scholars will present their research and we will celebrate the value and power of connecting in-person for the first time since 2019.

Seattle is a seaport city on the West Coast of the United States of America (U.S.A). It is noted for start-up businesses especially in green building and clean technologies (Kate, 2019). Seven companies on Fortune 500’s 2022 list of the United States’ largest companies (based on total revenue) have their headquarters in Seattle: e.g., Amazon, Starbucks, and/or Expedia Group.

Seattle has a special relationship with coffee and coffeehouses. The city has the highest per capita coffee consumption in the U.S.A.; this fact and the locals’ love of specialty coffee have enabled hundreds of independent shops to thrive in the city that also produced the retail chains Starbucks and Tully’s (McNamee, 2022). Seattleites value the literature, arts, sports, and other cultural activities that their city offers.

The city “boasts large arenas, multistory bookshops, dozens of museums and galleries, and countless examples of public art” (McNamee, 2022). Seattle and its neighboring areas are filled with greenery all year round, which have earned the city “The Emerald City” nickname. This echoes The Evergreen State nickname of the Washington State. Yes, everything is green all year round!

We are excited and hope to see you in Seattle!

Stay tuned: we will update this page with the Call for Papers and more details about the conference, venue, hotel, etc.

Important dates

1. Submission deadline: February 14, 2023
2. Notification of Reviewer Decisions: March 15, 2023
3. Deadline for Revised Papers: April 15, 2023
4. Preconference Session: June 19, 2023
5. Opening reception: June 19, 2023
6. Conference: June 20-22, 2023

All submissions should be formatted as for submission to the Journal of Macromarketing

As well as the tracks listed in the Call for Papers the conference invites any papers/abstracts which are macromarketing in focus. Submissions that don’t fit one of the tracks below should send them directly to the conference chairs.

Conference programme

Conference programme: Tentative schedule

To help with the travel plans, we are making available a tentative schedule of our conference. We will provide a more detailed program as we get closer to the conference dates. All conference sessions/activities are included in the conference registration fees, unless otherwise specified.

Fees & registration

Prices vary depending on time of registration.

Fees include access to the conference, pre-conference session (depending on interest/attendance), meals, activities, membership of the Macromarketing Society, and e-journal access to the Journal of Macromarketing. Please note that fees include tax (for the State of Washington) but do not cover a ticketing fees of 2%, which will be added at checkout.

How to register

The registration process for this year’s conference consists of two steps:

1. Step 1: Click here to register for the 2023 Macromarketing Conference

2. Step 2: Once you have submitted your details for the conference, you will be directed to a payment page

Regular attendees

Doctoral students

Emeriti professors

Companion ticket

A companion ticket (incl. evening meals and activities) for non-conference goers/partners is available for US$ 250 per person. Please contact Stephanie to request an invoice.

Conference hotels

We have secured a block of rooms at two hotels; they are one block away from each other. One is the Hyatt House, the other is the Hyatt Place. The Hyatt House is slightly (1 block) closer to the conference venue, which is at The Seattle Center. Both include a full breakfast buffet and we have secured permission for our group to meet and eat at the hotels interchangeably.

The rates are the same at both hotels. WE HIGHLY RECOMMEND BOOKING EARLY. There is a limited block of rooms (50 rooms at each hotel). The conference rate was secured last summer, and rates have risen considerably since then, so it is truly a great deal.

In order to obtain the conference rate when reserving a room, use the conference code G-TMS7 or click on the following links:

1. Hyatt House Seattle Downtown: https://www.hyatt.com/en-US/group-booking/SEAXD/G-TMS7
2. Hyatt Place Seattle Downtown: https://www.hyatt.com/en-US/group-booking/SEAZD/G-TMS7

The hotels provide easy access to a number of Seattle’s top attractions:

• Seattle Center (conference location): 3-6-minute walk
• the Space Needle: 2-6-minute walk
• Museum of Pop Culture (MoPOP): 3-6-minute walk
• the Monorail: 3-6-minute walk
• Westlake Center: 14-16-minute walk (5-6 minutes via the Monorail)
• Pike Place Market: 19-20-minute walk (6-minute walk from Westlake Center)
• Seattle Waterfront: 21-minute walk

The last day to make reservations will be on Monday, 5/08/23. If our block is filled before that date, regular rates will apply.

Call for papers

Conference organizers

Claudia Dumitrescu, PhD

Associate Professor of Marketing
Central Washington University, Washington, U.S.A.
E-mail: Claudia.Dumitrescu@cwu.edu
http://www.cwu.edu/business/claudia-dumitrescu

Renée Shaw Hughner, PhD

Associate Professor of Marketing
Arizona State University, Arizona, U.S.A.
E-mail: renee.shaw@asu.edu
https://search.asu.edu/profile/85047