We are an international group of scholars who are interested in examining the varied interactions among markets, marketing and society.
The Macromarketing Society’s aim for this site is to encourage, facilitate and disseminate all things related to macromarketing. The links here connect you to a number of writings and resources. Two of our principle undertakings are the Annual Conference, held in locations around the globe, and the quarterly Journal of Macromarketing, the premiere outlet for macromarketing research. Communicating this broader approach to marketing to graduate and undergraduate students is important— the Teaching Resources link contains a well-developed set of materials.
Macromarketers are a diverse set of individuals with a correspondingly diverse set of interests, which include market development, sustainability, quality of life, policy, ethics, marketing history and consumer culture, among other areas. Correspondingly, scholars interested in macromarketing are also interested in the activities of related organizations and journals—see the Links link!
If you are not yet a member, consider joining the Macromarketing Society. Membership is included in the registration fee to the conference, which features stimulating sessions and friendly folks.
William Redmond, President